If you’ve spent any time in Siena, you likely know the Morbidi name. For a century, they’ve been at the heart of the city’s culinary scene, from their historic storefront to their role in producing some of Tuscany’s finest cheeses and salumi. Now, as they celebrate their centennial, they’re embracing a new chapter, refreshing their beloved S.A.L.C.I.S. brand to be represented by the family’s historic name.
Founded in 1925 by Armando Morbidi, Gastronomia Morbidi has long been a beloved destination for both locals and visitors, offering top-tier Tuscan specialties with a steadfast commitment to tradition and quality. But their influence extends far beyond their storefront. In 1941, during World War II, Armando Morbidi and other Siena pork butchers came together to form S.A.L.C.I.S. (Società Anonima Lavorazione Carni Insaccati Siena) a cooperative dedicated to preserving and promoting traditional Tuscan salumi. By the 1960s, they expanded into cheesemaking, sourcing fresh sheep’s milk from the hills of Siena. In 1984, the Morbidi family became the sole owners of the S.A.L.C.I.S. brand.
Today, the Morbidi family marks its 100th year with a major evolution: their S.A.L.C.I.S. cheeses are now rebranded under the exclusive Morbidi name for the U.S. market, a move that strengthens their presence in the world of fine foods. 
To commemorate this milestone, Morbidi has introduced new uniforms for their staff and planned a series of heartfelt gestures of gratitude to the city SienaThese events will focus on intimate gatherings with both current and past employees of the Morbidi deli and the S.A.L.C.I.S. production facility, honoring the people who have helped shape their legacy.
For those who appreciate Morbidi’s dedication, this transition is more than just a rebrand, it’s a commitment to maintaining the quality and tradition they’ve upheld for a century. Their cheeses, like Pecorino Trebbione and Fiorita, reflect generations of expertise. As they move forward, we’re excited for what’s next. Here’s to the next hundred years!
Written by: Eli Zelonish